If you want to promote your business adequately, then you can opt for SEO or paid search. But while SEO does take a lot of time and it can offer uncertain results, paid search, or Pay Per Click (PPC) is the best way to go if you want immediate results.

Is paid search relevant?

According to Search Engine Watch, mobile paid search in particular has increased with 134% since the last year, and the best part is that the trend continues to grow. Also, according to the IAB desktop and mobile paid search brought around half of the 2015 digital ad revenue. So yes, mobile search is very fruitful, and it can lead to a lot of conversions. And since the US search market is worth around $36.7 billion, out of which mobile is around $9 billion, it’s safe to say that any Business-To-Business (B2B) and  Business-to-Customer (B2C) company will want to be a part of this.

Why do you need paid search?

The reason why you want to use Pay Per Click (PPC) Services is that they work very well. Paid search is extremely relevant right now, and it offers some amazing benefits, as you will see below:

  • You don’t have to wait for traffic; all traffic is delivered as soon as you start your Google AdWords/Bing Ads/Yahoo PPC campaign!

  • You get first-page exposure in the top search engines. The best part is that you don’t need to wait for SEO results, which are uncertain and can take months until they finally appear

  • Paid search offers you consistent daily traffic

  • You can target your desired audience very precisely and A/B test different ad messaging and offers

  • Your company gets to have a wider reach as well as re-market your messaging and offer to the visitors of your website

  • Tracking the campaign performance real-time is very convenient (yet requires expertise!)

  • Paid search shows that you are a TOP brand, so customers are bound to purchase a lot more stuff from you than they would usually do

  • You can manage the campaign performance, and you are always in control. Of course, hiring a professional from our team at ViCM, the Vic Catalfamo Marketing agency can help you manage this without any problem!

Which are the most important PPC platforms?

The search ad revenue market in the US is around $36.7 billion. Out of that amount, Google AdWords earns around 78%, and it’s projected to have a much higher market share of around 80.2% in the next few years. Approximately 80% of total daily searches are done on Google!

Bing Ads, Microsoft’s ad service has a market share of around 8%. Yahoo is the third here, and it garnished around $1 billion solely from ads. However, Yahoo has a very low market share, which is actually around 3% and the projections see it decrease to around 2.3% in the next few years.

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Vic Catalfamo
Vic CatalfamoPresident
Strategic thought leader and digital marketing pioneer since 1999, I help any size brands to grow with marketing that works.

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