Since the competition is getting fierce in just about any industry, you need to try and find new ways for your company to evolve fast and easy. The best part about Direct To Customer (DTC) advertising is that it allows you to focus directly on what the customer wants. At the same time, you have a quick way to communicate with the customer, which removes many additional costs. In addition, it helps boost your brand, because you get to interact directly with the customer and see what he wants. Plus, you can amend the products according to the customer needs.

Why is this a trend?

Many corporations and even smaller businesses don’t want to use distributors or other third-party channels to reach their customers. As a result, selling on Amazon may not be a viable solution if you want to keep all the profit.

How do manufacturers and service providers use the DTC approach?

The Direct To Customer experience is great as long as you know how to make the most out of it. Usually, the best methods that manufacturers and service providers can use to get the best results include bundles and kits, free giveaways and exclusive discounts. These allow them to stand out and make selling online a lot easier. Plus, customers get to interact with the manufacturers and service companies directly and not the re-sellers or intermediaries that can deteriorate the brand image and customer experience. Major companies like Nike and Apple are focused on Direct To Customer marketing, and they established their own stores instead of using re-sellers nowadays.

How can you make the most out of Direct To Customer marketing?

Direct To Customer is a great approach for selling online, but it does require a lot of planning. Basically, you need to create a launch plan, and then you identify which are the correct tactics to make your launch a success. And then you have to worry about what advertising platforms to use. Facebook ads, Google AdWords, Amazon, all of these have their own unique approach, and you do have to keep that in mind when moving onward. That doesn’t mean using such a platform is hard, but it does come with its share of challenges.

Doing this on your own can be very hard for a newcomer to the industry. If you want to start selling online and use the direct to customer approach, it can take a bit until you get accustomed to the process and so on. But this approach is actually well worth it, and it can offer you some major advantages.

Our successful direct to customer solution  Customer Connect™
One stop shop. From strategy to results

If you find it hard to create the right launch plan and marketing campaign for your business and visit our site, to know more the Vic Catalfamo Marketing agency we are here to help. We are a team of experts marketer that will help you harness the power of direct to customer for your brand. Using the direct to customer approach is easy as long as you have a team of professionals to help you. Don’t hesitate to make the most out of our marketing experience and expertise. Give our services a shot, and you will be amazed at the value and quality you can obtain this way!

Our exclusive 4-Steps Direct To Customer strategy has generated revenues for many brands.
Meet Customer Connect™:

  • Identify your target customers – its size and where they spend time online

  • Select most effective Marketing Channels – among social media, search, email,…

  • Establish Sales Goals – to set budget at expected returns of investment of media spend

  • Launch & Optimize – with in-depth analytics and using leading edge marketing platforms

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Vic Catalfamo
Vic CatalfamoPresident
Strategic thought leader and digital marketing pioneer since 1999, I help any size brands to grow with marketing that works.

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