If you want to promote your business adequately, then you can opt for SEO or paid search. But while SEO does take a lot of time and it can offer uncertain results, paid search, or Pay Per Click (PPC) is the best way to go if you want immediate results.
According to Search Engine Watch, mobile paid search in particular has increased with 134% since the last year, and the best part is that the trend continues to grow. Also, according to the IAB desktop and mobile paid search brought around half of the 2015 digital ad revenue. So yes, mobile search is very fruitful, and it can lead to a lot of conversions. And since the US search market is worth around $36.7 billion, out of which mobile is around $9 billion, it’s safe to say that any Business-To-Business (B2B) and Business-to-Customer (B2C) company will want to be a part of this.
The reason why you want to use Pay Per Click (PPC) Services is that they work very well. Paid search is extremely relevant right now, and it offers some amazing benefits, as you will see below:
The search ad revenue market in the US is around $36.7 billion. Out of that amount, Google AdWords earns around 78%, and it’s projected to have a much higher market share of around 80.2% in the next few years. Approximately 80% of total daily searches are done on Google!
Bing Ads, Microsoft’s ad service has a market share of around 8%. Yahoo is the third here, and it garnished around $1 billion solely from ads. However, Yahoo has a very low market share, which is actually around 3% and the projections see it decrease to around 2.3% in the next few years.