MARKET ANALYSIS
Goal: Analyze Amazon opportunity and Identify Strategies to Grow Sales

  • Market/competitors’ analysis (analytical tools + multi-year seller experience)
  • Rank top 5 ‘winnable’ competitors (on ratings, reviews, price, sell-rate)
  • Amazon Keywords-driven sales opportunity, seasonality and scalability
  • New Amazon Seller Central account set-up with FBM or FBA (preferred)
  • ‘Gated’ category application & approval (e.g. health & beauty, electronics)
  • Closely supervise 1st Amazon FBA shipment logistics (order, labeling, packing)

PRE-LAUNCH
Goal: Create Amazon listing and marketing campaigns

  • Each ASIN: title, bullets description, copy, images, video upload (A+ content)
  • Brand storefront (additional scope)
  • Reviews building plan – target: 65 reviews in 3 months
  • Attract shoppers on Amazon: PPC, Early Reviewer, Honeymoon
  • Generate leads: social, affiliate, zonjump, BSR ranking-driven URLs

LAUNCH
Goal: Test, Optimize and hit target Amazon KPIs

  • Amazon listing daily management & optimization
  • Test Copy, Title to optimize PDP conversion – target >10% (Splitly)
  • Test outside traffic conversion with email capture (LandingCube, Portals)
  • Analyze customer reviews to edit listing copy
  • Test $ coupon off, activate S&S
  • Track revenues, conv. rate, performance and ranking
  • Weekly report: sales, performance and inventory

GROWTH
Goal: Scale Revenues

  • Amazon Listing Management
  • Scale & Optimize Amazon PPC
  • Scale & Optimize inbound Marketing tactics
  • Set-up customer database and kick off email marketing (additional scope)
  • Run lightning deals
  • Track revenues, conversion rate, marketing performance and ranking
  • Weekly reports: sales, marketing performance and inventory

Vic is a rarity in digital marketing in that he knows how to drive ROI. Vic does this by pioneering new ways of measuring digital marketing performance. He pulls this off when others fail because as focused as he is on driving ROI, he is equally focused on energizing his team in breaking new ground. And after years of watching and working with Vic, I know another thing about him… his passion for this is unending

Rick K., President and Founder, Small Business Company

Vic is a professional and a digital marketing expert. He has a passion for his work and is able to bring that in all what he does. He is brilliant and has several patents to his name. He brings to the table amazing strategies, ideas and people are able to learn much from him

Sandy L., General Manager, Global Company

I enjoyed working with Vic. From our first conversations he introduced a truly innovative approach to digital media targeting, Vic brought a wealth of category knowledge in Consumer Goods and Retail as well as the experience to be able to get things done inside a complex web of internal and external partner relationships. If you have the opportunity to work with Vic or even just spend some time with him, don’t miss the opportunity

Phil N., Sr. Director, Minneapolis, MN

Vic had delivered outstanding results for our business. He is growing the business at record-levels and he is a pleasure to work with as well

Mike N., CEO, Cincinnati, OH

Vic Catalfamo is the consummate professional and wonderful to work with. We worked together aimed to increase brand awareness and drive new customers acquisition. He brought a lot of skills on the table and was always helpful, respectful and appreciative. We were extremely impressed with his deep knowledge of marketing, advertising, direct to consumer sales, media production, optimization and attribution models

Jeffrey G., CEO, Los Angeles, CA

Vic is a strategic visionary with strong business acumen. Vic is very technical and understands the deep granularity of the ad tech and mar tech ecosystems which makes business engagement with Vic seamless and very beneficial. Vic adds value, plain and simple. I highly recommend working with him

Tom W., Vice President, Global Company

Vic brings a special sophistication and expertise to digital marketing that is uncommon in the industry. Vic’s unique background qualifies him to evaluate and analyze data and execution from a fresh perspective that creates a more well rounded approach. Vic is also excellent at following through with activities and priorities according to agreed upon business objectives. He is able to focus and deliver on what is most important

Marc R., Vice President, Fortune 500 Consumer Goods Company

Vic is a digital marketing guru who has the rare ability to balance technical expertise, creativity, and soft business skills. You can’t help but immediately notice that he has a passion for learning in all aspects of his life, and his diverse professional experience gives him a unique, analytic perspective in the digital space. Vic is a true visionary who sets his sights high on an ideal state and works with diligence and excellence to bring his vision to fruition. He brings an energy to his work that makes him fun to work with and, more importantly, inspires and enables those around him to meet their goals

Rachael M., Sr. Manager, Global CPG Company

Vic is a creative thinker who finds non-obvious solutions to challenges. He creates and recommends options that few would have found on their own

Jeff S., Sr. Manager, Global Consumer Goods Company

Vic has a very balanced ability to be able to think strategically but also engage into the details of a challenge to execute with excellence. When I worked with him he made significant breakthroughs in delivering improved SEO rankings through a combination of innovative approaches and building relevant content

Andy S., General Manager, Lifestyle Company

VICM has been a hugely valuable partner and respected strategic counsel over the last year or so, having worked closely with our team. Vic helped us identify improvements in cross-channel media efficiencies and expand our global customer acquisition strategy beyond paid search into native, re-marketing and social campaigns. I would certainly recommend working with Vic and the ViCM Marketing Group team to improve understanding of your digital and traditional advertising channels in order to boost performance and growth across your customer acquisition strategy. 

Jonathan A., Chief Marketing Officer, Global Real Estate Company

VICM helped us to reach historic levels of new customers for our real estate platform with a combination of traditional and digital tactics. What makes Vic and his agency shine is the relentless attention to data-driven decisions and the innovative ways he has guided us to grow our business with new tactics and integrated marketing approach. Highly recommend!

Senior Lead Generation Manager, Real Estate Start-up

Pleasure working with Vic. He brings best practice expertise along with strategic innovation to max results. Highly recommend

Maggie S., Director Innovation, leading Health & Wellness Company

Vic and his team at VICM has been an incredible asset for us. We have worked for few years now and he has always delivered well beyond our expectations with very innovative to grow revenues with our multiple brands. Especially was instrumental to launch 2 new brands from scratch with his Amazon 4-Steps Got-To-Market Solution. Steady 50% year over year revenues and counting!

CEO, New Lifestyle brand

I cannot recommend Vic highly enough! His services have been instrumental to our business. He was very patient in learning about our business, industry, and goals. Through our discussions he helped us clarify our product offering, messaging, and strategy for growth. Then he created and implemented a great marketing plan utilizing multiple channels that have produced record ROI.

Brad S., CEO, Health & Wellness company Start-up
Sell on Amazon

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